Certified in Workforce Analytics
 Solution-Based Practice

Overview of this Workforce Analytics Certification Program

Organizations are increasingly using analytical methods to evaluate programs and gain insight into their workforce, in an effort to improve or sustain the capability and productivity of their human capital.



Online, Mentor supported, hands on project work.


3 months of access to the learning content, learning platforms and all resources.


Start at your Convenience, contact us for group enrollment schedules.


Learning and certification exam package

Organizations are increasingly using analytical methods to evaluate programs and gain insight into their workforce, in an effort to improve or sustain the capability and productivity of their human capital.  The topics presented in this training package address program evaluation and workforce planning methods, which are necessary for evaluating programs and preparing for future workforce needs.

How is Workforce Analytics useful?

    1. Understand the relevant metrics and data requirements relevant to the most common types of HR initiatives.
    2. Gain an understanding of simple statistical techniques.
    3. Gain an understanding of the workforce planning process and methodologies.
    4. Develop skills in conducting a demand analysis and forecasting.

​The CWA Exam & Learning Package includes 3 courses, covering topics in program evaluation and HR metrics, and workforce analytics and planning.

This courseware is designed, keeping in mind with the needs of talent management professionals to learn the material and maximize it in their work projects. Users have access to the HCG Learning Management Platform where they can access the courses listed below.  Lessons include case studies, step-by-step guides, evidence-based models, webinars, projects, quizzes, and mentor support.  Additionally, users have access to job aids and worksheets, which they can readily utilize in their work projects.  Read about our success methodology ►​

​Access duration for this learning package is 3 months.

    Foundations of Integrated Talent Management
Talent management (TM) is a systematic approach that more effectively aligns the resources of employees and potential employees with the needs of the business. When effective it helps address employee needs and enhances the work environment by promoting employee effectiveness.


In this course, participants gain understanding of how talent management systems can create better organizations, better talent and better career. They gain knowledge of what talent management is, how organizations benefit from talent management, characteristics of a high impact integrated talent management system and industry practices in talent management. The course highlights the benefits and costly consequences of not focusing on TM practices.

In this course, participants build capability to:

  • conduct a TM system effectiveness audit
  • identify opportunities for integrating TM practices to meet a business need
  • assist in the recruitment of evidence based TM professionals
  • identify gaps in TM practices compared to industry benchmarks


This course gives participants access to various tools and worksheets, including:

  1. TM System Effectiveness Audit
  2. Industry Specific TM Practices

    Program Evaluation

Program evaluation (PE) is at the heart of practicing evidence-based talent management. It refers to the process of assessing the impact of an intervention by gathering data to compute the right HR metrics.


In this course, participants learn the steps involved in designing a program evaluation. They develop an understanding of popular models and frameworks in program evaluation, such as Kirkpatrick’s four levels of evaluation, Return on Investment (ROI) and Utility analysis. Additionally, the course will cover the evaluation process and metrics used in common types of development programs including training interventions, leader development programs, multisource feedback interventions, executive coaching and career management systems. While this course is presented as a separate chapter, all TM interventions should have a PE component.​

In this course, participants build the capability to:

  • describe the benefits of doing a program evaluation
  • use the PE framework to develop hypotheses about program outcomes
  • use the PE frameworks to select the right evaluation level and metric(s)
  • select the appropriate program evaluation method
  • outline the steps required to conduct a program evaluation
  • identify the data required to conduct a program evaluation
  • perform simple statistical analyses
  • outline the evaluation methodology for commonly used programs such as
    1. training
    2. leadership development
    3. executive coaching
    4. multi-source feedback
    5. career management systems


This course gives participants access to various tools and worksheets, including:

  1. Program Evaluation- Data Collection and Metrics Checklist
  2. Statistical Techniques and when to use them
  3. Comparison of Interview Methods for Program Evaluation
  4. Training Evaluation Levels
  5. Worksheet – Return on Investment Analysis
  6. Career Development Programs-Audit Sheet
  7. Evaluating Career Development Programs – Organizational and Individual Level Metrics
  8. Program Evaluation of Succession Planning and
  9. Management Program-Audit Sheet
  10. Coach Assessment
  11. Executive Coaching Experience Evaluation Form

    Workforce Analytics and Planning

Workforce planning is a systemic approach used for assessing current workforce utilization. It requires determining priorities and allocating resources where they can do the most good. 



In this course, participants will gain knowledge of the signs that signal the need for workforce planning and the steps involved in conducting a workforce analysis. Additionally, the course will present strategies for workforce segmentation, qualitative and quantitative methods for workforce estimation and other special considerations.​

In this course, participants build the capability to:

  • identify when a workforce analysis will be beneficial
  • identify the data required to perform workforce analytics
  • outline the steps involved in conducting a workforce plan
  • develop a workforce supply-demand gap closure strategy
  • compute staffing ratios and productivity ratios to estimate
  • future workforce size
  • gather metrics to evaluate a workforce plan


This course gives participants access to various tools and worksheets, including:

  1. Guidelines for Building a Talent Inventory
  2. Guidelines for Using Qualitative Methods of Workforce Forecasting
  3. Operational Strategy Canvas – Form
  4. Tools for Estimating Skills and Expertise Required – Form
  5. Strategies of Addressing Workforce Deficits and Surpluses
  6. Workforce Segmentation Categories and Definitions

This learning and certification package includes the training segments and a certification exam.

Certification Requirements

  1. ​Complete the learning segments listed in the training tab, including the accompanying mandatory webinars, and quizzes.
  2. Complete projects achieving a minimum score of 70%
  3. Comprehensive Exam
  4. Take a comprehensive exam covering the five topics and achieve a minimum score of 70%.
    – Computer-Based Testing (CBT)
    – Multiple-choice questions selected based on expert panel evaluations

Exam dates ►

All certifications are valid for 3 years. To maintain the certification credentials, you must stay current in this area of expertise, build upon your knowledge, and grow as a professional in your field. Recertification requires retaking the exam.

Exam dates ►

How is Workforce Analytics useful?

Who are the faculty for this Workforce Analytics course?

Course reviews

Am I eligible?

Talk to an expert


​​I have taken many certification programs, some of them via online mode. When I first embarked on the CTMS/CTMP program, I was amazed with the amount of information that was available in the program. The content was thoughtfully designed, and the context was practical in nature.  Everything was geared towards student learning. This is one of the best, if not the best program  I have ever taken.


Albert Yeo Boon Leong

Strategic & Quality Development Director, Singapore Certified Talent Management Practitioner (CTMP)

Am I Eligible?

Best suited for

    1. HR generalists/business partners/managers
    2. Workforce analytics consultants
    3. Talent management consultants

The Faculty for this Talent Management Specialist Learning Package

Shreya Sarkar-Barney. Ph.D.

Shreya Sarkar-Barney. Ph.D.